10 Nov Your Web Design Matters More Than You Think: 3 Things You Should Know
Search engine optimization is obviously important. There’s absolutely no doubt about that. Research shows that SEO leads have a 14.6% close rate, whereas outbound leads have just a 1.7% close rate. Not to mention the fact that 50% of all mobile searches are done with the hope of finding local results — 61% of which result in a purchase — or that 85% of retailers surveyed said search marketing (including PPC and SEO) was the most effective customer acquisition tactic.
However, getting people to your site isn’t enough. Your website design matters, too. Here’s how and why.
It’s What Many Will Base Their First Impression On
Nowadays, most of your new customers are going to find your business online first. This means that your website design is going to make the first impression. That’s a fact. A survey found that almost half (46%) of people say that a site’s design is their number one criterion for determining whether a site is credible or not.
People Are Going to Leave If Your Site Doesn’t Load Quickly
Your site needs to load quickly. If it doesn’t, people are going to leave. Two out of five (40%) of people abandon a page if it takes more than three seconds to load. They just don’t have the patience to wait for it when there are other, faster sites out there that can give them what they want.
People Will Think Your Company Doesn’t Care
If your website design doesn’t work well, potential new customers are going to think that your business doesn’t care. One study found that virtually half (48%) of mobile users say that if they get to a site that doesn’t work well on their device, they’ll take it as a sign that the company doesn’t care.
Your website design matters. End of story. If you have any questions, feel free to share in the comments.