12 Jan What It Takes to Make a Website Great`
It’s one thing if your website looks great, but it’s another thing entirely for your website to actually be great. Here are just a few of things you need in order to have a truly great website beyond the aesthetics.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is the process of fine tuning your site’s web design so that it ranks well on specific, targeted keywords. For example, if your site is for your photography business, you might want to do some work to make sure your site ranks on the first page for the keyword “local photographer.” This is crucial. Only the top ranking sites pull in web traffic, and that’s not a hyperbole. Research shows that about 75% of search engine users don’t scroll past the first page of search results, which means that if you’re not on the first page of results, you might as well be on the last.
Quick Load Times
A great website loads quickly. That much is obvious, but what you might not know is that 40% — that’s two in five people — will ditch a web page if it takes more than three seconds to load. That’s not all. A website’s bounce rate spikes to over 100% when a page takes four seconds or more to load. It’ll jump to 150% if the page takes eight seconds or more to load. This means that if your site isn’t loading fast enough, no one is going to stick around to see it when it does.
A great website should have a blog, honestly. Blogs are helpful for both site owners and site visitors. You see, companies that blog more than 15 times a month get five times as much traffic, because blogs give websites 434% more indexed pages and 97% more indexed links. In other words, your blog will get people to your site. What’s more, your blog should be a useful resource for your visitors. Blogs are actually 63% more likely to influence purchasing decisions than newspapers, which means that people not only read blogs, but take them very seriously.
Without these, you can’t truly have a great website. If you have any questions, feel free to share in the comments.