28 Aug Tips for Using Online Marketing to Generate Sales
Most web marketing professionals will tell you that an online marketing presence is critical to the success of your business. But many will also tell you that it’s still difficult to track the impact your online presence has on your sales. Even the most viral content marketing success may not guarantee a hefty payoff.
Even though it’s tricky to measure, there are ways for you or the web marketing professionals you’re working with to turn online marketing into real profits.
Your web design can be just as important as the ads that lead consumers to it. Pay what you can for marketing and land internet users on an easy-to-navigate and useful website they’ll want to explore.
Content marketing is crucial to this strategy. If you don’t have something they want to read, watch or listen to, they may not stick around. Websites with blogs often have 434% more indexed pages and 97% more indexed links in search engines like Google, which controls 65 to 70% of the search engine market. This is especially important since 75% of search engine users don’t scroll past the first page of results.
Make special offers through the your site, ads or social media that tease deals with a deadline to spur consumers into action. These offers can include limited-time offers, free demos, clearance sales or or 30 day trials. Follow up with consumers who leap on these opportunities without being too persistent. The right tone may be able to encourage them to become loyal repeat customers.
Don’t ignore dissatisfied or hesitant customers. They can become your most loyal buyers if you manage to win them over. Guarantee delivery times or let users opt out of services they don’t want. Include an FAQ page that addresses customer concerns. You can also reach out to customers on social media. It’s not uncommon for disgruntled consumers to tweet their frustrations at company accounts, so use that as an opportunity to salvage the quality of their experience.
Once you’ve got a loyal base of customers, keep them happy and engaged. Maintaining social media accounts and other interactive tools may seem like a lot of extra work, but you’re really investing in your customers. If they’re happy enough, they’ll become free and effective advertising tools with near-unlimited returns. Respond to customers on social media, start hashtag conversations, and hold contests to construct a community around your company.
Hire a web marketing professional if you don’t have the time to run the online elements of your company.