12 Jan Tips for Designing Company Websites that Convert
Professional websites are created for many reasons, from building visibility on the web to increasing a company’s online marketing presence. But when it comes to websites that are meant to sell services, products or information, it’s crucial to design websites that convert.
Websites that convert are designed to motivate visitors to request more information, make a purchase, or sign up for your newsletter. Anything that keeps your customers coming back for more is considered a conversion.
Here are a few web design tips to help you create websites that convert:
- Feature a Call-to-Action ButtonA call-to-action button increases conversion by giving website viewers a way to engage in your website. Your call-to-action button should look different enough from your other page elements to stand out. Bold and contrasting colors can usually increase this effect. The button should also be above the fold and easy to see.
- Make Text Friendly to SkimmersPlenty of people won’t read every word on your website, especially since 57% of TV viewers use the internet at the same time, so it’s important to make your copy friendly to people who will only skim your pages. The most crucial sections of your copy are the beginning and ending of each block of text. Bullet lists and subheadings are also a great way to break up the page into sections people will read. Don’t get hung up on text-only context either. Videos on landing pages can boost conversions by up to 86%.
- Place Important Elements Above the FoldThough this line of thinking is becoming less relevant as websites become more responsive, you should still try to place the most important elements of your site in a place that doesn’t require visitors to scroll down or to the side. Your conversion elements especially should be clearly visible.
- Include TestimonialsCustomer testimonials can add credibility to your business and prove to new customers that your products and services really work. Try to collect quotes and testimonials from satisfied customers that you can use to build your customer base.
Remember, it’s not enough to have a good looking site, build your SEO, and boost your indexed links and pages through a blog. You have to convert customers once they land on your site for your strategy to be really effective.