09 Sep Three Content Marketing Techniques Every Business Should Know
Content marketing is one of the most effective tools available to professional web development and marketing teams. About 92% of marketers consider content creation “very” or “somewhat” effective for SEO efforts, and on average, it accounts for one-quarter of most marketing budgets.
Here are three content marketing techniques that can increase your online reach:
Blog Posts Allow You to Showcase Your Expertise
Blogs give websites 97% more indexed links and 434% more indexed pages. Blog posts allow you to engage your customers or clients while showing off your knowledge about the industry. Comment on current events, explain complex services and products, and provide readers with useful information.
How-to articles are always a good choice, as are list-style articles and other commonly searched and clicked-on article types. Don’t focus on promoting yourself. Focus on providing information that people actually need.
Infographics Deliver Information in a Memorable Way
Infographics break down facts and statistics in the form of visual flowcharts, graphs, or a combination of both. Research shows that people are much more likely to read and remember information presented in a visual format like an infographic.
Graphic designers and professional web development firms often offer infographic creation services if you’re not sure where to start. Infographics are usually designed to match your website and brand and contain information relevant to your industry.
Social Media Shows Your Personal Side
Good social media management allows you to reach out to your customers and show that there’s a human element to your company. You can address customer issues, build a community, and even use social media to drive sales.
Maintaining a friendly and approachable persona is key, regardless of whether you’re trying to come off as funny or professional. Consider hiring professional web development and social media services if you’re having trouble gaining traction on social media. What are some ways you’ve used content creation to your advantage?