The Proof You’ve Been Looking For: 3 Stats Proving Internet Marketing Works

07 Dec The Proof You’ve Been Looking For: 3 Stats Proving Internet Marketing Works

If there’s one question small- to medium-sized businesses want to ask about Internet marketing, chances are it’s: “Does web marketing actually work?” And that’s totally understandable. SMBs need to stretch their marketing budgets as much as they possibly can, so it’s only natural that they want to make sure their marketing strategy will provide a positive return on investment.

What’s most interesting, though, is that Internet marketing actually provides SMBs with a bigger bang for their buck than other, more traditional, outbound marketing strategies. Here are just a few things you may want to know.

Inbound Leads Close at a Far Higher Rate Than Outbound Leads.
The whole idea of Internet marketing is to increase a site’s online visibility so that it can get more web traffic. The more web traffic a site has, the more likely it is to gain leads. What many don’t realize is that these inbound leads aren’t the same as ones gained from outbound tactics. They’re more valuable. Research shows that leads gained from organic searches have a 14.6% close rate, while outbound leads only have a 1.7% close rate.

Internet Marketing Is Literally More For Less.
Internet marketing literally delivers more results at a lower cost. Take content marketing and email marketing, two of Internet marketing’s most prominent tactics. Content marketing actually costs less than half (62% less) than traditional marketing, but it generates thrice as many leads. What’s more, email marketing yields $44.25 for every dollar invested. This means that just $100 worth of email marketing could earn your company $4,425.00 in revenue.

It Delivers Real Results, Really Quickly.
Last but far from least, web marketing works. Small businesses everywhere have found that it’s given them a competitive edge at a time when they could use one. This is because half of all mobile searches — searches conducted on a smartphone or tablet — are done in the hopes of finding local results. Better yet, 61% — more than half of those searches — result in a purchase.

In short, yes. Internet marketing works. If you’d like to know more, feel free to share in the comments.