The Big Blog: Why You Need Content Marketing

02 Dec The Big Blog: Why You Need Content Marketing

The idea behind Internet marketing is simple. A company improves its online presence, which results in more traffic. The more traffic a site gets, the more leads it gets. The more leads there are, the more chances there are to convert sales. Web marketing is that basic.

Now, how you go about improving your site’s online visibility is a completely different topic. There’s search engine optimization (SEO), pay-per-click (PPC) advertising, social media, web design, and more — most, if not all, of which you probably don’t know too much about.

Although you could and should hire online marketing professionals to help you take care of business, there is one thing you can do all on your own to improve your site’s visibility: content marketing, also known as blogging.

Here are just a few ways content marketing helps.

Blogs Create More Pages to Find
One of the main reasons why content marketing is such a great way to improve a site’s online presence is because they create more pages to be indexed. A lot more. Research shows that blogs give sites 434% more indexed pages and 97% more indexed links. In other words, they make sites bigger. The bigger something is, the easier it can be seen.

Blogs Are Influential
Believe it or not, blogs hold sway over people’s opinions. One study found that blogs are 63% more likely to influence a consumer’s purchasing decision than a newspaper. In other words, blogs have a direct impact on whether or not a lead converts into a sale.

Blogs Have a Direct Effect on Traffic
Last but far from least, content marketing is a great way to improve way traffic because that’s what the research shows. A study found that companies that blog more than 15 times per month — about once every other day — get fives times as much traffic as sites that don’t.

If you only take two things away from this, let them be that you 1.) would be wise to hire an online marketing service to help you improve your online visibility and 2.) that you should blog.

If you have any questions about content marketing, feel free to share in the comments.