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Marketing an existing brand or product is hard enough when it’s been around for a decade. So, we understand the fear of building an entirely new brand. However, marketing a new business or product is actually quite refreshing and exciting. Think of your business...
When it comes to marketing, persuasion is an attractive and essential tool for your campaign. And, if you take a look at some brand icons, you’ll begin to recognize the power of persuasion that they possess. Persuasion sometimes gets a bad rep. Some people...
It shouldn’t come as a shock to hear that photo posts on Facebook reign supreme. Whether it’s our limited attention spans, our strong connection to the visual, or the fact that photos are easy to digest, we “like” (pun intended!) photo posts more than...
It’s no surprise that Apple is KIND OF A BIG DEAL regarding everything from business, products, and customer service. And the content on their website is no different. Apple is an empire in its own right, with a firm handle on marketing at...
At our Long Island, New York website design company, we do a fair amount of visual marketing. And, although it might seem like the visual marketing discussion regularly frequents the OTV blog, the discussion is certainly warranted. The increasing success of visual marketing platforms in...
