Scroll through your Facebook feed and you’ll be bombarded with videos of all kinds. From TED talks, viral Vine footage, and personal iPhone uploads, videos are becoming as rampantly pervasive on the Internet as photos, and arguably more. And, while videos are great for personal...
Unfortunately, far too many companies truly believe that slapping a pink sign on their product or service is synonymous with marketing to women. And, although pink is an effective color in generating feminine attention, it can often be likened to sexist or stereotypical marketing ploys. In...
In the world of web design, A/B testing is a useful tool. It essentially allows web designers to gather information from web users, by comparing two different products and evaluating their responses. For those in the web design industry, making use of these tests is...
While we understand that teens are important to most tech-related marketing campaigns, we might not have realized just how important they are until they started dropping off of the Facebook radar. With millions disappearing each year, we can attribute a number of factors to this:...
There’s been a surge in entrepreneurial endeavors in the last decade. And, whether that’s a result of innovative convenience, respect for a Do-It-Yourself (DIY) framework, or both, starting a business in 2014 is a lucrative effort. The business opportunities span the scope of various industries, but...
