Due to the fast-paced nature of the digital landscape, businesses are being forced to work that much harder to stay on top of the ever-changing marketing trends. In a world where social platforms replace their predecessors faster than companies can grab a firm handle on...
If you’re looking to increase revenue, acquire a specific demographic of clientele, and just learn more about where your customers are coming from, you need to undergo a little market research. While you might perceive online market research to be a strategic and challenging task,...
Scroll through your Facebook feed and you’ll be bombarded with videos of all kinds. From TED talks, viral Vine footage, and personal iPhone uploads, videos are becoming as rampantly pervasive on the Internet as photos, and arguably more. And, while videos are great for personal...
Unfortunately, far too many companies truly believe that slapping a pink sign on their product or service is synonymous with marketing to women. And, although pink is an effective color in generating feminine attention, it can often be likened to sexist or stereotypical marketing ploys. In...
When it comes to marketing your business, you always want to believe in your product or service. And, while your products and services are very important, it might also be wise to prioritize these things, you will find it equally wise to consider your customer...
