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Since the inception of Facebook and Twitter, we’ve seen a smorgasbord of brand FAILS.  Regardless of whether it’s the result of poor moral conduct, a customer service “NO-NO,” or sheer inadvertency, social media customers are often an unforgiving bunch.  With the rise in brand presence...

It’s common knowledge that email marketing is not nearly as engaging as social media or other marketing strategies.  However, your business needs to conduct thoughtful and effective emails, because email marketing is still the most pervasive form of digital communication for businesses to date. We’re all...

It’s safe to say that all businesses strive to increase productivity, no matter how successful they might be.  Whether you’re a Hauppauge web design firm, legal firm, or bakery, you need to work hard to make sure that the needs of your business are being...

If you’re looking to increase revenue, acquire a specific demographic of clientele, and just learn more about where your customers are coming from, you need to undergo a little market research.  While you might perceive online market research to be a strategic and challenging task,...