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Social Media is obviously a terrific way to market your own brand. However, there’s something to be said for taking a step back from self-promotion and shouting out another individual or company. Showing your appreciation for another company in your field is not...

In the last decade, the demand for landline telephones has decreased drastically, as a result of our strides and heavy reliance on cellular devices. And now, we might go as far as to say that individuals are no longer NEEDING (yet still owning) computers,...

When it comes to online reputation, your image can be enhanced or destroyed with just one powerful comment. Of course, other people’s criticism is out of your control, but you most certainly can control the way in which you respond. And, further, you...

After stumbling across this awesome KISSmetrics Blog, OTV’s very own Long Island, New York website design company wanted to publish its own blog on the power of leadership. In their blog, KISSmetrics highlighted some of the more critical leadership guidelines, based upon profound quotations from business’s...

Have you ever heard the phrase, “eating with your eyes?” Well, visual marketing is a lot like this concept. In fact, some of the finest French pastry chefs employ this very marketing tactic in the art of mere dessert presentation. In the world of...