How Social Media Marketing Can Make an Impact on Your Business

How Social Media Marketing Can Make an Impact on Your Business

How Social Media Marketing Can Make an Impact on Your Business

Today, the most effective business marketing campaigns must utilize some form of social media to be successful. According to, 84% of B2B marketers use social media in some form and social media marketing has a 100% higher lead- to-close rate than traditional outbound marketing efforts. Let’s face it – one out of every three people in the world (yes – the world) uses social networks regularly.

HubSpot also reports that 90% of all marketers indicated that their social media efforts have generated more exposure for their businesses. We could go on and on and list all of the great statistics about the effectiveness of social media marketing, but the bottom line to most business owners is how it can help to grow their business. Well if one out of three people are using social media, its highly probable that many of those people are potential customers.

Social media is an extremely effective tool to market your business and here’s why:

It Drives Traffic to Your Website

Engaging and well-placed social media posts can direct traffic to your website.  Instead of waiting for visitors to stumble upon your website to find out about your business or any sales or promotions you may be running – through social media posts, you can send them directly there!

It Builds Relationships with Consumers and Your Business

Social media allows your business to interact with your customers and also allows them to see beyond your regular business activities. It is also a great way to leverage your presence and let your customers know about any charity or community efforts your business is involved in and possibly invite people to get involved.  Community involvement and charity work are great accomplishments to share through social media.

It Supports Your Brand Image

A strong social media presence can build brand loyalty because when you are engaging and interacting on social media your business becomes much more familiar and personalized. Statistics prove (there’s those stats again) that brands or businesses with active social media profiles have more loyal customers.

You can also respond to comments or problems immediately on social media and take immediate steps to resolve any issues. Consumers appreciate companies that respond to customer complaints in a timely and honest manner.

It Keeps Your Business Ahead of the Competition

If your business is active and engaging on a variety of social networks, you will gain friends and followers first, before your competition.  Keep in mind that businesses that thrive on social media use the most clever, attention grabbing tactics and slogans, and the most useful, link worthy content.

Increased Sales and ROI

Social media marketing is designed to get you more sales.  When you are a constant presence, consumers are more likely to buy from you when they need your products or services.  In addition, social media marketing gives you the opportunity to constantly give them incentives to buy – you can share coupons, advertise sales and promote special offers and events.

Let’s face it – your business doesn’t really exist online if you’re not represented across all social media channels and regularly interacting with your followers. Social media is one of the best ways to get the word out there about your business. When done right, it allows you to utilize a very valuable, and free form of advertising: the share button.

If your business is interested in a social media strategy that will build strong relationships with your customers, increase traffic to your website and boost sales, contact On Top Visibility.  We will create a social media marketing campaign that will engage your online community through all channels of social media to create interest and excitement about your products and services. Give us a call at 631-353-7417 to set up a free consultation today.