20 Feb Shout Out: Carmine Gallo and the Power of Mobile Social Media
On Top Visibility would like to take this opportunity to SHOUT OUT a mogul in the world of branding: Carmine Gallo!
You might not know him by name, but you certainly DO know the brands that he backs, as a premiere communications coach in this digital age. Coca Cola. Hyundai. Intel. LinkedIn. Ever heard of them? Well, their current brand reputations are largely the result of the sophisticated marketing knowledge and practices of Mr. Gallo.
You might say Carmine Gallo is KIND OF A BIG DEAL! He boasts a reputation as a former anchor correspondent for CNN & CBS, frequently contributes to Forbes.com on the Leadership Channel, has published several best-selling novels, and has addressed leading executives of Google, Cisco, Disney, The Four Seasons, and many more corporate brands.
Yes, you could definitely say Carmine Gallo is KIND OF A BIG DEAL! Today, we’d like to pay recognition to his recent publication, “The Power of Foursquare” and how mobile social media is changing the cultural milieu of marketing and branding. As a web design company, the notion of branding and online marketing is always of particular importance. And, as a human being who either owns or works at a business, you should certainly care about this cultural reality.
What is FOURSQUARE?
The above jibberish is really not jibberish at all! It’s short for Social, Local, and Mobile, the three elements behind the Foursquare service. Yes, Foursquare is essentially a service that utilizes GPS to identify a consumer’s location. Based on this information, consumers can find a laundry list of nearby coffee shops, restaurants, and a smorgasbord of other attractions. But, there’s much more to this than venue listing! Brands and businesses have jumped on the bandwagon and now offer exclusive offers and special features for consumers “checking in” and sharing their brand wealth on all of the social media platforms.
I mean, wouldn’t you want a FREE COOKIE by simply letting all of your Facebook cronies know you’ve just checked into a SWEET bakery in downtown Manhattan?!?!
Why is the Foursquare phenomenon so powerful? Well, it merges the already pervasive worlds of social media, mobile technology, and local GPS-associated innovations. The Foursquare system is essentially pretty genius because it allows for both brand and consumer to WIN! Your business gets authentic marketing accolades throughout social media and the consumer gets free stuff and sweet deals!
And Foursquare is a fierce commodity without even having to convince consumers to sign on! Our world is already so accessible with mobile technology, expectant of GPS-associated applications, and rampantly tied to social media and the various SHARING features.
Foursquare is a force to be reckoned with. And, Carmine Gallo understands this!
The Power of Foursquare
Gallo’s new novel covers all of the SoLoMo information your business could possibly need regarding Foursquare. Rather than simply rehashing the benefits of the powerful Foursquare system, Gallo informs businesses on how to GET these benefits by compelling their customers to CHECKIN:
*Connect your brand
*Harness new fans
*Engage your followers
*Knock out the competition
*Incentivize your customers
*Never stop entertaining
You’ll have to read the entirety of his groundbreaking tactics in order to unlock all of the details, but the investment would absolutely be worth your while. It’s not like Gallo doesn’t have the track record to prove his credibility.
Giving back to your customers is a pretty logical and effective way to lock down brand loyalty and increase business traffic. FACT! And, the Foursquare app is the perfect system for this brand identity management and loyalty acquisition. Gallo asserts:
If you’re not taking advantage of the social networking app known as foursquare, you’re missing out on one of the greatest marketing tools of our time.
The fact of the matter is that there are a rapidly growing amount of digital marketing tools that are vastly changing the marketing milieu. Social media has and continues to be one of them. You’ve got Facebook, Twitter, Pinterest, and all of the other social networks. You’ve got Foursquare and Instagram, and the other pervasive mobile phone apps. You’ve got your website, blog, and other digital marketing tools. It’s hard to keep a handle on all of them, much less manage them strategically and effectively!
With all of the emerging innovations, techies and marketing experts are realizing that MERGING the best features of all of these is……….pretty DARN SMART!!! Foursqaure is sort of that one-stop-shop, featuring all of the convenience and proficiency of social networks, navigation, and mobile combined!
So, if you are a business owner, employing a Foursquare campaign is a wise choice. Attract loyal clients with special offers and promotions that are really harmless to the financial growth of your business. And, furthermore, gain the trust and respect of a lifetime from consumers. Merging old-school, traditional business values, with the innovative technology and cultural pull toward digital and social, is just genius!