13 Nov SEO: the Apex Predator of the Marketing World
The lion is what’s called an apex predator. It’s at the top of its food chain, and there are no other animals that prey upon it. Lions weigh between 330 to 500 pounds, are ultra cunning, possess keen senses, and have an unbelievably formidable hunting prowess.
Search marketing — search engine optimization (SEO), in particular — is the lion of the web marketing world. Here’s why.
It’s How People Discover New Businesses Nowadays.
According to a Harris Interactive poll, almost 70% of adults in the U.S. “rarely or never” use the phone book. Rather, the majority (60%) use the Internet to find contact information. In other words, the Internet is how people discover new businesses, and if a website doesn’t have any SEO, it’s not going to be on the first page of results, which 75% of users never even click past.
It’s More Cost-Effective Than Other Marketing Strategies.
Secondly, SEO is the apex predator of the online marketing world because it’s more cost effective. Inbound leads cost 61% less than outbound leads. This means that SEO leads cost less than half of the leads a business might have gotten cold calling, putting up billboards, or advertising on TV.
It Just Works.
Simply put, the truest reason why SEO is an apex predator is because it just works. Organic search leads have a 14.6% close, whereas those expensive outbound marketing leads only have a 1.7% close rate. That’s right. SEO leads are more than eight times more likely to close than other leads. Not to mention the fact that half of all mobile searchers are done in the hopes of finding local results, 61% of which wind up making a purchase.
There’s a reason why 85% of retailers surveyed said search marketing (including PPC and SEO) was the most effective customer acquisition tactic. Search marketing is the apex predator of the marketing world. Plain and simple.
If you have any questions, feel free to share in the comments.