SEO Marketing is the Hottest Method of Internet Marketing

29 Jul SEO Marketing is the Hottest Method of Internet Marketing

Search engine optimization is the process of creating organic web content and encouraging strong link building in order for websites to rank well with search engines such as Google and Bing, which use algorithms to determine the rankings of websites that appear in their search results. The purpose of search engine optimization, or SEO, is to have web content appear on top of a search results page or at least as close to it as possible. It is estimated that 75% of Internet users don’t bother going past the first page when looking at search results. Because of this, it is critical that companies have web content that is appealing enough to show up on the very first page.

Of course, SEO is just one kind of Internet marketing strategy. You may be asking, “Why SEO?” Why bother with search engines when there are other widely-used and highly-effective Internet marketing services out there? Simply put, the search engine is the most used feature of the Internet in the world. In the United States alone, more than 12 billion search engine inquiries are made every month. Moreover, 86% of consumers believe that search engines enable them to learn something new and otherwise improve their knowledge. Because search engines are used so frequently, it only makes sense that SEO marketing is on the rise.

An important component of a good SEO strategy is good web design, which itself is a prominent industry in the U.S. Web design in the country generates more than $20 billion every year in revenue. It employs more than 207,000 people in 116,000 companies, large and small. As Internet use continues to rise in unprecedented levels, so has web design. As such, SEO strategies and web design techniques go hand in hand in providing companies of all kinds with the best marketing services out there. The benefits of SEO are considerable.

For more information about the benefits of SEO, feel free to leave a comment or question at the bottom.