19 Jan Rumors of Email Marketing’s Demise Have Been Greatly Exaggerated
Rumors of email marketing’s demise have been greatly exaggerated. Sure, spam definitely put a damper on things years ago, but nowadays, most email clients have spam filters that work unbelievably well. They can easily differentiate between junk emails and sponsored, promotional emails, thereby allowing consumers to engage with brands.
In other words, email marketing isn’t dead. In fact, it’s not just surviving — it’s thriving. Here’s what you should know about how email marketing can help you build web traffic and generate more leads.
Email is one of the most popular Internet activities.
There are two main things people use the Internet to do, believe it or not. The two most popular Internet activities across the world are search and email. This means that if you want to reach new audiences online, you’re not only going to need search engine optimization (SEO), which helps sites rank well on targeted keywords, but also email. That’s just a matter of fact.
More people are using smartphones to open emails.
Mobile devices are the go-to way to open emails, nowadays. Research shows that more email is read on mobile than on desktops. In fact, more than half (54%) of email is now opened on a mobile device, a number that’s only going to grow in the near future. The amount of email that’s opened on smartphones and tables has actually increased by a staggering 80% over the last six months.
Email delivers a nearly unbelievable ROI.
The bottom line for most businesses is, well, their bottom line. If a marketing strategy is only as good as its return on investment, then email is amazing. The average ROI of an email marketing campaign is $44.25 for every dollar spent.
If you’re not using targeted email marketing to drive sales and web traffic, you’re making a mistake. It’s one of the best, most cost efficient Internet marketing strategies around. If you have any questions, feel free to share in the comments.