06 Mar Why Professional Speakers Should Outsource Internet and Search Engine Marketing
For big companies that sell products online, hiring search engine marketing firms to boost visibility on the web is a no-brainer. But not everyone who hires search engine marketing firms has to sell a product.
If you’re a public speaker or lecturer, hiring an internet marketing firm to manage your reputation and increase your online presence can have a myriad of benefits.
As a public speaker, you’re also likely an entrepreneur, handling many aspects of your business yourself. This may include everything from scheduling, to publishing books, to planning public appearances and negotiating fees. You may feel like you have time to do internet marketing too, but to succeed today, you need to delegate those responsibilities to an experienced firm.
Consider your website, for instance. Companies that blog over 15 times a month get five times the traffic, but it’s unlikely you have the time to sit at your desk churning out quality blog posts loaded with carefully researched keywords. That’s where search engine marketing firms come in. They can build up the content on your website so you don’t have to.
And then there’s email marketing. In the past six months, the amount of email opened on mobile devices has increased by 80%, and the average yield for email marketing is an impressive $44.25 for every dollar you spend. But email marketing is not an easy or exact science, and you need time to construct the perfect messages if you really want to reach your audience.
If you have reels or lecture videos up online and you’re hoping they’ll do the work for you, you might have to wait a long time to get business. Within the first 90 seconds of your video, 58% of your audience will stop watching, so you need to invest in other aspects of your marketing plan as well.
If you appear on TV rather than online, consider that 57% of TV viewers use the web while watching TV and are likely to visit your site. If it’s not optimized and professional, you may miss out on a booking.
Contact an online marketing firm today to find out how you can take your public speaking business to the next level.