How Long Will it Take to See Results from My SEO Strategy?
Of all the methods of online marketing you can choose from, search engine optimization is one of the most important. An alarming 75% of users will never scroll beyond the first page of search results, and search engine optimization is one of the top ways you can end up on that first page.
But search engine optimization isn’t a magic bullet that works overnight. It takes time to increase your online presence using SEO. If you find yourself frustrated with your internet marketing campaign, consider the following points.
First, creating a SEO strategy that combines things like content marketing, PPC, web design and other factors takes time. It takes even more time to implement that strategy. Search engines don’t just give rankings to the site that packs the most keywords into a page’s content. They also look at the quality of the content.
This means that well written blog posts and informative pages will be worth more than hundreds of auto-generated, generic articles. In fact, blogs give websites 434% more indexed pages and 97% more indexed links and are 63% more likely to influence purchasing decisions than newspapers.
Of course, quality content takes time to create, and then it takes time for search engines to evaluate it. Google’s algorithms get more complex by the month, so it may take crawlers some time to get through your site.
SEO also requires a lot of research. Optimization experts research which keywords to target, which sites to target for high quality links, and what content will positively affect your ranking.
At the same time, your competitors are trying to rank on many of the same keywords, so it will take time and persistence for you to start seeing results.
It could take anywhere from 4-6 months for you to begin seeing results, though your circumstances could cause it to take longer. If you feel like you aren’t seeing the desired results after this period, talk to your SEO consultant to see if you can update or revise your strategy.