Key Elements of an Engaging Website

11 Jan Key Elements of an Engaging Website

Whatever type of business you own or manage these days, your online presence defines who you are as a business, showcases the services you provide and should set you apart from your competitors. The key to engaging customers and selling your brand begins with a terrific website. If you want to be a leader in your industry and remain ahead of your competition, a user-friendly and alluring website is the key to your business success.

A successful and effective website combines several crucial elements beyond layout and design. According to Social Media Today, “Many businesses make the mistake of neglecting usability. Usability is critical for the success of any website and should never be overlooked. Good usability can improve the performance of your website and increase your chances of success. It can also boost sales and revenue for your business.”

Following are some essential elements of a successful website:

Original and Captivating Appearance

A website must be visually appealing, polished and professional. It is a reflection of your company, your brand, your products and your services. This is the first impression that some consumers may experience and it may be the only impression a potential customer receives of your company. An attractive website is far more likely to generate a positive impression and keep visitors on your site once they arrive.

Strong Visuals

Consumers love to see things in action. Create stunning visuals to draw users in to your site. Great images or illustrations are one easy way to do this. With a relatively small set of great photographs, you can show products, people, and services – whatever is needed to entice users to your site.

Well Formatted and Easy To Read Content

Content should be well written, clear and concise. In addition to visual appeal, your site must have substance. Quality content is important and creates a level of professionalism. Remember that your audience is looking for information that will help them make a decision, so it should be informative and relevant. The average visitor to any website skims through the content on a web page and tend to scan through key parts of the page quickly to determine if it is relevant to their needs.

Effective Navigation and Easy Usability

Once a consumer gets to your site they should be able to find what they are looking for!  Your information should be well organized and information should be easy to find. Keep navigational menus to a minimum so you don’t overwhelm your users. The easier it is for people to use and navigate throughout your site, the longer they are likely to interact with it.

Mobile Compatibility

It is no secret that many people use their smart phone to search the internet. Today, your website  must be built and designed to work seamlessly on all types of devices including phones, tablets and laptops. It is a necessity to have a mobile compatible website. An article on Techradar.com adds “Mobile devices also offer some fantastic features typically not available on the desktop – functionality such as clicking a hyperlink in your website to call your phone number, or adding your contact details to an address book. And with more advanced devices, a mobile website can provide more targeted, location-aware content for your visitors.”

Design, content, layout and usability play a vital role in the success of a website. These characteristics help to provide a seamless experience for visitors and improve your chances of business success.  These factors can set a professionally designed website apart from the rest.

If you are interested in an innovative website design or redesign for your business, On Top Visibility can create an engaging and interactive website that attracts, engages and converts your web visitors into customers. Give them a call at 631-353-7417 to set up a free consultation today.