Follow These Tips to Develop Your Online Internet Presence

Follow These Tips to Develop Your Online Internet Presence

online presenceFor any business, big or small, it is crucial to establish an online presence. Web visibility will help you market your services and products to those you may not have been able to reach before — including the 61% of global Internet users who research products online. Here are some ways to improve your online presence.

SEO stands for search engine optimization, which is a set of strategies and techniques to help a website get high ranking placement on search engine pages. This includes search engines like Bing and Yahoo!, but when we talk about search, we’re mostly talking about Google, which commands an estimated 65-70% of the entire search engine market worldwide.

One of the fundamentals of SEO is the use of keywords. The goal of SEO is to include keywords on your website in such a way that it rank more highly than your competitors. While this sounds simple, using keywords to optimize your site is actually pretty complicated. It takes more finesse than just typing a particular word or set of words into your web copy over and over again, which is why many companies outsource SEO.

Pay per click is a model of internet advertising in which the company pays a small fee every time one of their ads is clicked by an internet user. Essentially, it is a way to buy visitors to your site without relying solely on organic visits. Instead of paying for the advertisement to be disseminated widely — as in traditional print or TV advertising — you pay only when someone is actually interested in seeing what you have to offer.

Search engine advertising is one of the most popular ways to leverage both SEO and PPC, as your ad typically gets placed on the top of the search page.

Social media
With everyone and their dog on Facebook or Instagram nowadays, social media marketing is the perfect way to manage your reputation online. By creating an account, you will be able share informational tips or entertaining content, communicate with existing customers, and promote your business to customers you want to convert.

Email marketing
You might think that email marketing is going the way of the sandwich board, especially given the ubiquity of social media, but in fact it’s still a huge driver of customers. Whether your customers sign up in store, on your Facebook account, or through your website, email can be a powerful tool for alerting them to sales or promotions, and therefore capturing more of their business. On average, you can expect to bring in $44.25 for every dollar spend on email marketing.

Looking to expand your visibility online and watch your company grow? Contact On Top Visibility today!

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