Digital Marketing Trends You Can’t Ignore

Digital Marketing Trends You Can’t Ignore

Due to the fast-paced nature of the digital landscape, businesses are being forced to work that much harder to stay on top of the ever-changing marketing trends.  In a world where social platforms replace their predecessors faster than companies can grab a firm handle on their functionality, it’s important to stay fresh.

One of the best ways to keep up with the digital trends is to always stay informed.  Take a look at your competitors.  Browse through Facebook and take specific note of the kinds of posts you see in your social media feed.  While some of the most pervasive trends to date are not necessarily going to show up in your feeds, here are some of the digital marketing trends that you should certainly not be missing out on:

*Make the customer the center of attention

customer center of attention

Contrary to what anyone might say about themselves, people actually love being the center of attention…when it comes to being a customer!  Social media platforms are absolutely social environments.  However, they are arguably regarded more frequently as social identity platforms.  Here, individuals can customize their pages and feeds to perfectly represent themselves.  In much the same respect, businesses should cater to customers and this desire to feel represented.  Any time you can create meaningful engagement that draws a customer to identify with the company, your brand will succeed.

*Content collection

content

While there’s much discussion about content and how much people actually read, it is a fact that people are increasingly attracted to purposeful content.  Pinterest, Foodgawker, and content-rich sites, that are contextually specific, are terrific examples of how effective content collection can be.  Regardless of the industry your business serves, try to think of your presence as a hub to point your customers in the direction of relevant information that they need/want.

*Multi-tasking with digital devices and responsive design

responsive design

Although we more than likely shake our heads at the person who simultaneously watches TV, talks on the phone, and scrolls through their laptop, we’re used to seeing this multi-tasking behavior.  At the moment, it seems as though essential digital devices are being created every day.  And, while we might continue to add to the list of our necessary iPods, iPads, iPhones, tablets, laptops, and TVs, we need to really focus on how to deal with a customer using all of these devices.  How can your business target all of the varying senses that appeal to each device and combat the diminishing attention spans of customers?

*Don’t ignore video

video

With diminishing attention spans comes a greater reliance on video.  Much like photos, videos target our most immediate sense through visual marketing.  It’s just a fact that videos are “easier to digest” than a lengthy read.  And, while text information is beneficial, there’s no arguing that video is more immediate and attention-grabbing.

Staying on track with the constantly changing digital trends is a challenge, to put it lightly.  However, digital presence is a necessity today and will only be made easier if you keep your head in the game.

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