04 Jan What You Can Learn From the Big Dogs of Iconic Brands
Is something wrong here??
By now, you’ve probably just about finished chuckling and figured out all of the above brand parodies. They’re pretty clever, right? And, funny! But, although they’re entertaining in a comedic sense, they’re much more powerful than you might have imagined.
The fact that we can instantaneously unveil the above brands, even when THEY’RE DESECRATED, should speak volumes about the magnitude of success those brands have acquired. Who’s REALLY having the last laugh now?????!!!!!
Why Should You Care About & Consider GINORMOUS Brands?
As we discovered previously, impeccable branding has the power to secure a memorable and visually inescapable symbol – even when it’s tampered with! For business growth and success, branding is where it’s at! You need not worship the above brands; but the takeaway is rather to understand how powerful they are, SIMPLY as result of pristine branding.
It’s About Living in Your Client’s Mind
Okay, so maybe living in the minds of your clients is taking it a little too far. But, the general idea of instantaneous RECALL is NOT!
When you consider your business’s brand and your client’s recall of your brand, you want to achieve full-time employment. By that, I mean that you want to avoid the ultimate deathtrap of online marketing or business branding at large: Being IGNORED AND INVISIBLE!!!!!!
Be VISIBLE at all times
Stay RELEVANT at all times
Okay, How Can Your Business Achieve Brand Visibility??
Let’s look toward these brands, like them or NOT, and utilize their tactics – because, they’re doing something RIGHT!
Since branding works off of our immediate, visual responses, you MUST consider your brand’s visual aesthetic.
*DO employ a “Less is MORE” campaign:
You will notice that all of the biggest, most successful brands implement only 1-2 colors in their logos, website, and the like. Less is most certainly more in regard to achieving memorable qualities, contrary to the Razzle Dazzle Overkill that some business’s enforce. Think of Starbucks for a moment. I bet you can seemingly conjure up that kelly green and white Starbucks logo. Now, try to visualize Dunkin Donuts. Bright…..colors………..pink? Even though DD’s is an iconic staple in this country, employing even one too many colors might adversely place you behind a top contender.
So, unless you’re marketing for Crayola Crayons, stick to minimal and simple.
*DO employ relevance and individuality related to your brand:
You will want to consider the “visual” in more ways than your typography and color. Employ an image that might be/become interchangeable for the actual name of your business. This image might be used on flyers, brochures, actual products, and the like. The Nike “swoosh” is a perfect example of how an image can take on the entirety of a business, by mere visual marketing.
*Create your own jargon:
“I’d like to order an iced venti, 2 regular shots, one decaf, 3 pumps white mocha, 4 pumps gingerbread, half soy, half nonfat, 2 splenda, 3 equals, easy ice, with caramel and chocolate drizzle on top, white mocha.”
Starbucks definitely reigns SUPREME when it comes to crazy, yet MEMORABLE, brand language. Funny words, even when they irritate 98% of the general public, are most likely going to stain your memory and force you to think about and RECALL the business at large.
When the smallest coffee is a TALL, the largest coffee means “thirty” in Spanish, you know you’re bound to get people thinking and laughing at the very least.
Starbucks got it right!
Using language that is synonymous with your business, and used nowhere else, makes you unique and super easy to remember.
*Come up with a snazzy tagline:
“Just DO It”
“I’m Lovin’ It”
Nike and McDonalds, right? If you’re alive and well, you KNOW these tags. Clever and short taglines are just another means of reinforcing your visual brand and working on the next best thing in your client’s mind: memor-ability regarding playful language that mimics SONG! We all know how powerful music and rhymes are. Using the concept of smart language, when designing a tagline, is GENIUS in locking down your brand.
Make yourself memorable the easy and SUREFIRE way! And, don’t hate on the next coffee shop that demands you utilize their Latin jargon to place an order. They MIGHT just be the next iconic BRAND!
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