06 Jul Business’s Edge on the Web
As the world shifts from print to digital, establishing your company’s presence on the web is crucial. It might be unfamiliar and complex territory, but there are everlasting rewards in doing so. If you’re a business owner who is wary of taking the digital leap, read on to solidify your understanding of what online local listings and Search Engine Optimization (SEO) services have to offer your brand.
Take a moment to consider the amount of permanence a print advertisement possesses within a disposable, local publication or newspaper. Once the reader is finished browsing, the document is most likely discarded. On the contrary, the web is programmed to pick up, store, organize, and deliver your company’s information indefinitely!
The main difference between old fashioned advertising and online local listings is the search. Print ads, television commercials, and signage are disruptions to the everyday consumer, whereas web searches are customers seeking out information. Your company’s information can yield results following a direct search, as well as similar searches – continually competing with related search terms that fit the mold of your business.