11 Mar Building Client TRUST with your Website
If you’re in the service industry, like our Long Island, New York web design firm, you know a thing or two about building client trust. You know that it’s essential to your business success. You know that it is vital to the integrity of the product that you supply to clients. And, you know that it only strengthens your brand’s reputation.
Humanize Your Website
No matter how powerful or successful your company is, one certainty is that people are always attracted to brands that keep it real. Part of the desirable nature of this “realness” is a human-like quality that a brand establishes for itself.
You can humanize your brand and your brand’s website to achieve this trust. Some easy ways to do so are by showing your actual team – the REAL individuals who build, produce, and provide the products that your business is delivering. There’s a lot to be said for putting a face to a name, and your clients will certainly appreciate and value this humanization.
And, while your language should always be professional, you won’t want to SHUN your clients away with heightened language and industry-driven jargon. Be conversational AND smart!
Visualize your AUTHORITY
“We EAT with our EYES”
Have you ever heard that statement? Of course you have because it’s true!! And, it can be applied to your trust campaign as well. When your clients land on your website, they are immediately making a judgment based on the pure visual elements. That is why your web design really must be up to snuff and garner the credibility of your brand.
Feed your website viewers with the brilliance of your brand. Don’t underestimate the power of first impression, design, and visual stimulus, regardless of how creative or not creative your business is!
Boast your Credibility with Media Connections
One of the most effective and immediate ways to garner authentic credibility is by showcasing media affiliation. This kind of feeds into the “popular by association” strategy, and we’re all guilty of consciously associating new businesses based on their “big-wig” affiliations.
Sometimes, a business might not possess lucrative connections with the likes of, say, the CEO of Google. We understand that. Realistically speaking, it is a valuable and effective decision to implement any form of noteworthy affiliation. Perhaps you are a member of the Better Business Bureau (BBB). Featuring logos like this on your website’s homepage, as a means of acquiring that valued and trusted credibility, is a wise maneuver.
SHOWCASE your Clients
“The Proof is in the Pudding”
It most certainly is! If your business provides a tangible product for clients, one of the best ways to acquire prospective clients is by showcasing your past work.
Much like featuring media logos, displaying the logos of your clients lets prospective clients see the kinds of work you’ve done, the legitimacy of the clients you’ve worked with, and just how much “street CRED” you’ve acquired.
Engage your Audience
The fact of the matter is that, unless you’re captivating your visitors with great content, they’re not going to click through your site. Great content encompasses everything from design, text, user navigation, social media accessibility, and a multitude of other features.
If you can effectively engage your website visitors, the likelihood that they will make a call to action is that much more probable. Half the battle with the digital forum, in general, is simply engaging individuals; since we’re all just a click away from something else.
So, always ALWAYS make sure to consider every element of engaging content that you can employ on your website. It just might mean the difference between them clicking away or staying on your page and making a call to action.
When you stumble across a new business on Twitter or Facebook, what’s the best indication that the company is LEGIT?
The immediate glance at a business’s social media account will lend itself to credibility and, further, TRUST!
While playing the “numbers” game has caused a liberal amount of discussion in the social media landscape, it’s really hard to ignore. If a business has 75K followers on Twitter, it’s hard to ignore the likelihood that they’re pretty much a DEFINITE big-dog in the industry. And, further, a reliable, credible, and trustworthy big-dog at that!
Trust is a challenging attribute to garner in all facets of life. Business is no different, especially when the attempt is being made from a digital medium like a website. However, these tips are valuable to your business and website, because THEY REALLY WORK! There might not be ONE way to guarantee your website’s ability to draw TRUST, but there are certainly many ways to cover your bases in putting your most TRUSTWORTHY, and credible, foot forward!
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