Blogging Better: What You Should Know

04 Dec Blogging Better: What You Should Know

It’s far from being a secret: content marketing is one of the best search engine optimization (SEO) tactics out there, allowing you the chance to improve your online presence and increase your web traffic.

After all, research has shown blogging’s digital marketing capabilities time and time again. In fact, not only do blogs give websites 434% more indexed pages and 97% more indexed links, but they’re also 63% more likely to influence purchasing decisions than newspapers. And most importantly, companies that blog over 15 times a month actually get five times more traffic, if you can believe it.

Now, all that being said, you shouldn’t blog solely for the sake of your digital marketing campaign. That’s wrong. Your blog should be a useful resource for consumers, thereby allowing you to engage with them and build brand loyalty.

In order to take your blog to the next level, here are a few things you can do.

Write What You Know and Answer Questions.
First of all, each of your company’s blog posts should at least relate in some way, shape, or form to what your company does. Even though you might like to discuss current events, it’s better to stick with HVAC tips and tricks if that’s what you do. A good way to start brainstorming topics is to think of all the questions you’re frequently asked. Jot them down, and then consider writing blog posts answering them.

Use Pictures.
As you get older, the books you read start having less and less pictures. This is only natural. However, pictures are not the enemy of writing, and can actually help blogs out. You can use high-quality images to break up your writing, making it easier to read, and to help illustrate a point. It’s really that simple.

Improve Your Writing.
You may think you’re the best writer around, but there’s always room for improvement. That being said, improving your writing is easier said than done. Luckily, there’s a handy, free app you can use to do just that called the Hemingway App. It grades your writing based on its difficulty (the lower, the better) and then offers suggestions that can actually help.

A blog is one of the most important digital marketing tools you can have, but it needs to do more than simply promote your site. It needs to be high-quality, and it needs to be useful. If you have any questions about these tips, or know of any other digital marketing tips to help improve a blog, feel free to share in the comments.