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If you run a business, hopefully you’ve caught on by now to the fact that search engine optimization is vital when it comes to directing traffic to your website (and therefore getting leads for your business). It’s estimated that about 75% of searchers will never...
For any successful search engine optimization (SEO) campaign, the importance that a business' blog can have on one's search-engine rankings can't be overstated. Blogs are an incredible 63% more likely to influence an individual's purchasing decisions than advertisements in newspapers. Additionally, businesses that blog more...
Search engine optimization is the process of creating organic web content and encouraging strong link building in order for websites to rank well with search engines such as Google and Bing, which use algorithms to determine the rankings of websites that appear in their search...
When it comes to success in digital marketing, you can think of setting three distinct goals: In order for you to bring in new customers and retain old ones, you need consumers to know you, like you, and trust you. So how do you establish...
When it comes to Internet visibility, presence isn’t enough. For your presence to actually benefit your company, you’ll need to manage your reputation effectively to make sure that consumers know, like, and trust your brand. So what, exactly, does it mean to manage your reputation?...
