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Search engine optimization is the process of creating organic web content and encouraging strong link building in order for websites to rank well with search engines such as Google and Bing, which use algorithms to determine the rankings of websites that appear in their search...
When it comes to success in digital marketing, you can think of setting three distinct goals: In order for you to bring in new customers and retain old ones, you need consumers to know you, like you, and trust you. So how do you establish...
When it comes to Internet visibility, presence isn’t enough. For your presence to actually benefit your company, you’ll need to manage your reputation effectively to make sure that consumers know, like, and trust your brand. So what, exactly, does it mean to manage your reputation?...
It’s easy to make a case for why search engine optimization is important to marketing a modern business. Google, which owns between 65% and 70% of the global search engine market, processes over 40,000 search queries everysecond. That’s 3.5 billion per day and 1.2 trillion...
Digital marketing should now be the primary focus for most businesses, both when it comes to bringing in new customers and retaining existing ones. But what, exactly, does a good digital marketing strategy look like? If you’re just getting started, you’re probably trying to figure...
