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Most web marketing professionals will tell you that an online marketing presence is critical to the success of your business. But many will also tell you that it's still difficult to track the impact your online presence has on your sales. Even the most viral...

Negative SEO attacks and the concerns surrounding them have been on the minds of many internet marketing pros since Google's Penguin algorithm update last year, which theoretically seemed to make it easier than ever for a competitor to damage your site's reputation. The two most popular...

Since the inception of Facebook and Twitter, we’ve seen a smorgasbord of brand FAILS.  Regardless of whether it’s the result of poor moral conduct, a customer service “NO-NO,” or sheer inadvertency, social media customers are often an unforgiving bunch.  With the rise in brand presence...

It’s common knowledge that email marketing is not nearly as engaging as social media or other marketing strategies.  However, your business needs to conduct thoughtful and effective emails, because email marketing is still the most pervasive form of digital communication for businesses to date. We’re all...

It’s safe to say that all businesses strive to increase productivity, no matter how successful they might be.  Whether you’re a Hauppauge web design firm, legal firm, or bakery, you need to work hard to make sure that the needs of your business are being...