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Why should you care about search engine optimization? If you own a business website of any kind, that’s a fairly easy question to answer. Today’s consumers like to find everything online -- even brick-and-mortar stores -- and they use search engines to do so. But...
We’ve discussed on this blog before the importance of the interrelated strategies of search engine optimization and content marketing. A full 61% of Internet users worldwide research products online before making decisions; we all know that when consumers want to find something online, they rely...
Search engine optimization is easily one of the most important Internet marketing services a business can take advantage of when it comes to building net presence. Search is one of the most popular worldwide Internet activities, along with email, and 75% of searchers never scroll...
The idea of building an “online presence” is everywhere these days, and it’s true that the Internet is essential to growing the customer base of most companies and driving sales. But how, exactly, do you build an online presence? The truth is, some of the...
Many businesses, both small and large, are hoping to increase their Internet visibility in order to bring in new customers. What some forget, however, is that with increased Internet visibility comes increased scrutiny; more attention is only a good thing if you’re doing things that...
