The Best Ways to Drive Traffic to Your Website

31 May The Best Ways to Drive Traffic to Your Website

An appealing and compelling website can define who you are as a business, showcase the services you provide and help to set you apart from your competitors. The key to engaging customers and selling your brand begins with a terrific website; however even the most cutting edge websites can be utterly ineffective if you have no audience.

An article on Forbes.com explains this problem that many businesses face, “The problem that most people face isn’t about how they can setup a website or even start a blog; it’s about how they can actually drive traffic to that digital destination floating about in the bits and bytes of cyberspace. If you’re not a seasoned digital sleuth yourself, you’ve likely struggled with getting the proverbial word out through a variety of forms of online marketing.”

Website traffic is an important indicator and driver of business growth. It can help your business measure the effectiveness of marketing efforts as well as improve your SEO and search engine credibility. Most importantly, it can help to generate more leads, increase conversions, and get more customers. Following are some of the best ways to successfully generate traffic to your website.

Implement a Strong SEO Campaign

Whether you do it yourself or hire a professional SEO company (probably the better choice), SEO can help to drive traffic to your website. A carefully planned SEO strategy can produce a strong digital marketing campaign with solid performance and noticeable results. Keep in mind that a successful SEO campaign must evolve and change as algorithms and businesses change, but in the end it does pay off.

Write Engaging Content

Content is a key factor. As long as you have high quality, engaging and interesting content on your site or blog, you can keep you will keep visitors coming back for more.  It is a fact that the better your content is, the more engaged your visitors will be. You should always keep your content current and refreshing.  Nobody wants to read old, outdated and boring content.

Utilize Social Media

Use social media to promote blog posts and other useful content on your website. If you use hashtags that promote your website pages, you can also extend your reach beyond your network and get discovered by users searching for your products and services.

Create and Share Infographics

If you have artistic and interesting infographics that many people will link to, you can essentially create an automated marketing machine for your site. Ensure you hire a great designer to create custom infographics for blogs, promotions and even social media posts.

Use Email Marketing

Use email to send monthly newsletters and promotions. Email is a great way to stay in touch with your customers and it can help to get traffic to your website. Provide pertinent information and links to blogs or landing pages on your website where customers can learn more.

Focus On Mobile Usability

If you are serious about driving traffic then you need to ensure that your website is mobile-friendly. Your website should be designed to work seamlessly on all types of devices including phones, tablets and laptops. It is absolutely necessary to have a mobile compatible website.

Getting more website visitors does not happen overnight.

It takes hard work, dedication and marketing creativity. If you are interested in a successful digital marketing campaign that can drive visitors to your website and ultimately increase your sales, contact the experts at On Top Visibility. We will work closely with your business to build a unique and responsive digital marketing campaign that utilizes SEO, social media and proven tactics to engage your online community and create interest and excitement about your products and services. Give us a call at 631-353-7417 to set up a free consultation today.