31 May Best Practices for your Mobile SEO Marketing
As a Long Island, New York web design company, On Top Visibility spends a great deal of time thinking about innovation and keeping up with the Joneses. One of the more recent trends and SEO marketing services that we have encountered is that of mobile marketing.
You see it every day! In the supermarket, at work, and even while people are operating their cars: PEOPLE ARE IN LOVE WITH THEIR MOBILE DEVICES!!
And it makes sense, really! These little, hand-held devices have the power to connect us with our email, social media, and even conduct business. So, a web design company like OTV finds itself in a position to master not only the mobile marketing trends of our clients, but the best practices of SEO in direct regard to mobile.
Let’s consider some of these best practices, and how understanding and employing them will positively affect your online marketing.
*Offer Practical and Alluring User Experiences for MOBILE, NOT Desktop:
The most critical thing to consider while deploying a mobile marketing campaign is that individuals will be viewing your products on a MOBILE device. So, all of the luxuries of mouse pads and 27-inch screens can be rejected.
DO CONSIDER the tiny keypad individuals scroll on
DO CONSIDER the use of an even smaller index finger doing the navigation
DO CONSIDER the patience and usability of your visitors
Simply considering the size of mobile devices, coupled with a lack of patience and intense desire for user-friendly platforms, you will already be ahead of the game regarding best practices. There’s nothing more irritating or deterring than a business website that loads in desktop format on your mobile device!
*Learn the Mobile Keyword Phrases of your Audience and Adjust Content:
Since the platform of your website will shift for mobile, language and keyword phrases should resonate with the mobile environment of your users as well. Since the platform is so different, the language and relative search queries of your clients will shift. Searches are more readily determined by instantaneous factors like location.
As a result of search engine adaptation to life on the mobile web, there is less of a demand for keywords. Individuals are engaging in Google searches with fewer characters, since their devices don’t really accommodate lengthy typing. Because of this inconvenience in regard to typing/searching via mobile, Google has implemented the convenience of “predictive search” to help “guess” what it is we’re looking for! And, wouldn’t you know, GOOGLE IS ALMOST ALWAYS RIGHT!
The pervasion of the predictive search now demands that you produce content effectively within Google’s mobile-precise categories.
DO CONSIDER your clients’ altered keyword search queries
DO CONSIDER Google’s “predictive search”
*Submit your Website to Any and All Online Directories and Mobile Traffic Listings:
Consider the amount of times per week you use Google Place Pages, in search of a restaurant, directions to an event, or any other transport-related factor. Chances are likely that you employ these portals more often than you internalize.
Because of this reality, it is a mobile marketing best practice for you to submit your business to all relevant portals and online directories. By staking your place on these reliable directories, you make it that much easier for individuals on-the-go to find you via mobile search queries. Make sure all of your business information is accurate, up-to-date, and properly listed in Google, Yahoo, Bing, Merchant Circle, Yelp and all of the other online portals that will help you regain SEO online authority.
DO CONSIDER the accuracy of your business’ most vital contact information
DO CONSIDER ALL online directories in your SEO plan
*Ensure All Content is Easily Accessed by the User:
Mobile is all about easy access! So, it should make sense that an SEO best practices blog regarding mobile consider this fact. As a business, you want to make sure that your clients get what they need when they visit your website on a desktop. The same desire should hold water, with even more urgency, via mobile. Our attention spans are short enough when the circumstances allow for a 27” inch screen. When that screen shrinks into the palm of your hand, you must deploy easily noticeable content MUCH more intelligently.
First, start off by making sure you have clean code and easily distinguishable keywords. This helps the site load quickly on mobile devices, which further affords convenience for your visitors.
Another huge factor to consider is whether your content is compatible with mobile. Do not deploy your site in Adobe Flash. Do not employ frames. And, do not implement any other bombastic presentation features which adversely affect mobile experience. When people are on their mobile devices, they’re not in a position to be distracted and irritated by nonsensical information.
Finally, people shouldn’t have to search for your content. Make page titles, headers, images, and all the rest succinct and understandable. The easier the information is provided, the more likely they will return as mobile guests and make a call to action. And, in case you didn’t get the memo…………..
MOBILE IS THE THING!!!!!!!
DO CONSIDER user convenience with clean code
DO CONSIDER mobile-friendly content
DO CONSIDER immediately accessible information
The fact that individuals are going about recreational and business activities on their mobile devices at increasing rates, makes it your PRIORITY to “Mobile-IZE” your website!!! The simple fact is that people are on their phones. If your website does not acquiesce to the changing innovations, the innovations will continue to grow without you. So, get on the mobile bandwagon and employ these best practices for your SEO!