4 Reasons Your Business Needs a Blog Immediately
At this point, it’s basically common knowledge that your business should be using a digital marketing company to help boost search rankings. Although having good web design is imperative for keeping visitors on your site, you need a proven way for them to find your company in the first place. Using search engine optimization, or SEO, can really help to improve rankings and achieve better visibility on the web. That means that you’ll have way more visitors — and therefore, way more sales — than you would have otherwise.
But what a lot of businesses don’t realize is how important a blog can be for getting organic traffic growth. Many companies think that their time and money would be better spent on other areas like print advertising rather than something like a blog. But these companies are truly missing out. In fact, blogs are 63% more likely to influence purchase decisions than newspapers are! That means that having an accessible blog on your website can pack a really big punch. In case you want further proof, here are four good reasons your business needs to start blogging — immediately.
- Consistently fresh content
One of the best benefits of blogging is that it’s a way to publish content consistently. That might not seem like a top priority for your business, but it’s actually one of the most important things that Google takes into consideration when ranking your website. Any good marketing company will tell you that websites that haven’t published content in months — or even years! — won’t achieve as high a ranking as one that publishes content on a regular basis. Plus, it gives visitors a great reason to keep coming back.
- More web traffic
If your website has a better ranking due to a great blog, your traffic is bound to be higher. Blogs are a great place to use keywords and other SEO marketing tools as well. Figuring out the types of keywords you should use in order to get blog-based traffic can be overwhelming at first, but a top marketing company can help you identify the best methods for the best results.
- Become an authority in your industry
Some businesses might think that giving away too much information on a blog could lead to a drop off in sales. They might believe that if they provide their secrets free-of-charge, customers decide they won’t need the company’s services. In reality, providing valuable information in blog posts will make customers want to hire you more than they did before. Ultimately, consumers turn to a search engine because they are seeking the answer to a question. If you can provide valuable information to them, they’re much more likely to want to work with you. It will put you head-and-shoulders above other companies in your industry because you will appear to be highly knowledgeable and forthcoming. That type of brand honesty will serve you well.
- Bigger impact on social media
Social media sharing works best when you actually have something important to share! By creating original content on your blog, you’ll be able to plug it on social media and reach a wider audience. It’s much more preferable than sharing a link to your homepage or a simple ad. It means you can start a conversation, interact with customers, and give answers to burning questions that come up. Your marketing company will tell you that your strategy will work best if all of your platforms work in tandem with one another. If you are able to make a bigger impact on your site, your social media channels will follow suit.
To find out more about how social media marketing, blogging, and SEO strategies can make a big impact on your overall business, contact us for more information. We’d love to work with you on making your website and your company more visible and more profitable.