3 Reasons Why Your Business Should Take Search Engine Optimization Seriously

3 Reasons Why Your Business Should Take Search Engine Optimization Seriously

marketingIn the age of the Internet, a fair percentage of business is done on the web. To increase their organic traffic growth, many businesses have been investing in search engine optimization (SEO). Thousands of companies around the world are investing in SEO and getting real results. Eighty-five percent of retailers said that search marketing, including SEO and paid search results, are the most effective customer acquisition tactic. If your company has yet to maximize its online presence, here are three major reasons you should consider investing in professional search engine optimization services.

Lower Cost
One of the major benefits to search engine optimization is that it does not cost as much as traditional advertising. In fact, SEO and content marketing costs 62% less than traditional marketing, and generates three times the amount of leads. SEO organically raises the value of your websites, bringing clients to your site based on the keywords you have optimized your web page for. Once a site is optimized, a company will see the benefits of a raise of traffic over an extended amount of time. That’s much better than having to pay for an ad that never gets clicked on!

Better Image
Generally speaking, customers will trust in their search engine results. This means that a customer will believe that the first few results are the best fit for the specific word they searched. Despite this, customers tend to skip the advertised results, as they put more trust in the organic results. In fact, 70% of the links search users click on are organic, not paid. SEO can raise the value of your website by optimizing it to the specific keywords that you think best fit your business. When those words are searched, an optimized site is more likely to pop up in those first few results, and customers are more willing to trust in that company.

Measurable Results
SEO not only gives a company results, but also provides them with specific measurements that they can use to quantify the results of their efforts. This includes customer data, site statistics, conversion rates, and keyword data. This allows a company to understand what is working, and what isn’t.

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