12 Oct 3 Key Components of Digital Marketing That a Web Development Company Can Do for You
Digital marketing is changing and evolving with every passing year, and keeping up with the latest trends can be difficult when you’re occupied with running a business. Between achieving a higher ranking on search engines and developing a user-friendly website, there’s simply too many complex marketing tactics to handle yourself.
A professional web development company can do all of these things and more for your business. The best companies offer all-inclusive services, ranging from search engine optimization to creating a memorable logo for your brand. It allows you to focus more on the daily operations of your business, which in turn will increase revenue and profits. Here are three of the key services offered by a web development company that can drastically improve your business:
- Improve rankings on popular search engines.
Search engine optimization, or SEO, is quickly becoming the most sought-after component of digital marketing. By attaining a higher organic ranking on popular search engines like Google and Bing, your website’s link will be the first option for potential clients searching for the product or service you offer. About 60% of internet users research products online first, and getting more prevalent exposure over your competition will go a long way in securing a new customer for your business.
- Make your website mobile-friendly.
More and more people are shopping directly from their smartphones, so it’s no surprise that the U.S. web design industry generates about $20 billion in annual revenue. Proper web design is just as important as SEO, and making your website compatible with smartphones is the first step in retaining the traffic you gain from SEO and converting that traffic into sales. In fact, 50% of all mobile searches are conducted to find local results, and 61% of those searches result in a purchase. You simply can’t afford to have a website that isn’t compatible with smartphones.
- Create a great logo.
Another important aspect of professional web design is creating a logo that will leave a lasting impression on your current and future customers. Every successful company has a distinct logo, and it goes a long way in keeping your business fresh in the minds of clients when they’re seeking the product or service you offer. A web development company can create a unique and meaningful symbol for your company that will instantly invoke thoughts of your business.
A great web development company is your key to going from a good business to a great business. The internet isn’t going anywhere, and investing in these helpful services could be the best thing you ever do for your company.